Well played, Ava Anderson Non Toxic, Well Played.

Recently, some of you might have came across the news that Ava Anderson has REBRANDED. The Anderson family has stepped down and decided to let the executive leadership take over.

http://us11.campaign-archive2.com/?u=02c2be413ffa7159b57d0d3a3&id=8614349c85&e=598f818e2d

I am just speechless. It is a Well Played scenario after some truths regarding the company is being exposed (that they lied regarding fragrances, dish soap, and labeling omission)

My opinion will just try to focus on 2 things in that Ava Anderson Non Toxic campaign news:
1) "We hope as parents that you will be able to understand that our daughter has been under attack online and in person, and has been tethered to social media for years,"
To put pity on Ava Anderson? Is she really being under attack in person and online? (again, it can just be marketing.
They just wrote last year that Ava Anderson is facing NO GROWING PAINS!
http://pbn.com/Ava-Anderson-Non-Toxic-faces-no-growing-pains,104740

And just now, this campaign email? Is it because just recently (within 2 weeks, Ava Anderson Non Toxic just got exposed for 1) using synthetic fragrances 2) Label omissions/ Non trustworthy ingredients labelling 3) The dish soap is NOT soap?

What a convenient way out NOW! This about it. So, this means no responsibility and dodging potential lawsuits.

And oh, I don't think anyone is attacking Ava and Kim personally, it is the company "Ava Anderson Non Toxic" that is being exposed! Just like how AANT like to exposed other companies.... Look at the image below:

Ava Anderson Non Toxic Bashing other companies

Also, if you choose to put your company in pedestal, grow a thicker skin. Especially if Ava and Kim chooses to RUN the company, otherwise just sit back and be the board of director or investors.
Being the "FACE" of the Ava Anderson Non Toxic company will always have challenges. Just as any other companies.

I see this is just "marketing" gimmick to take a convenient way out to REBRAND.

2) "There will be no further returns, refunds or exchanges. "I sincerely feel bad for customers and consultants that finally see the truth of Ava Anderson Non Toxic company. With this "rebranding" basicly AANT just refuse to take responsibility. Like always. AANT does not own up their mistakes. Constantly blaming on manufacturers (not just once) does not ring well to my ears.

My personal motto: "Fool me once, shame on you. Fool me twice, Shame on me"
So yeah, with this, I refused to be fooled again.

Please, stay away from Ava Anderson Non Toxic, even on the new brand.
I am praying that customers and consultants can see truth with open eyes and heart.

Sorry, Ava Anderson Non Toxic, I really just do not buy your stories (as a company)
Any publishing I have on Ava Anderson Non Toxic is always written as my opinion towards the AANT company. 

Ava Anderson Essential Oils NOT organic- in violation with USDA

I am all for companies that strive to provide safe havens away from harmful chemicals. However, I dislike companies that is not truthful. Marketing products as something that it is not, is considerably a fraud! I am very disappointed with this news and saddened.

I still can not wrap it in my mind why million dollars company like Ava Anderson is not providing us with USDA Organics products.
I am all for the USDA Organic certification and the seal. I have posted information about how rigorous the process of obtaining the USDA Organic seal here: http://creatingsafehaven.blogspot.com/2015/11/how-important-is-usda-certified.html

And this is another GREEN and SAFE company that speaks about USDA Organic Certification well: http://bubbleandbee.blogspot.com/2014/08/can-usda-organic-be-trusted.html

I support Bubble and Bee's statement: "Of course, it always helps to buy your organic products from sources you trust, and companies that have demonstrated their dedication to organic standards." and with that, I choose to NOT use Ava Anderson products because I just cannot trust Ava Anderson.

Ava Anderson Essential Oils in violation with USDA

One of the Ava Anderson's page posted this "“USDA Organic” is simply a marketing term now, unfortunately. And did you know that the goal of the USDA has always been to increase agricultural sales, not promote organic farming? It's ALL about the ingredients. NO seal, stamp, buzzwords or "certifications" mean very much, unfortunately." with a link to here: http://www.realfarmacy.com/usda-organic-labels-no-longer-trustworthy/#dQsq12tY6wwGqsv3.99

What a joke?!

USDA ORGANIC CERTIFICATION SEAL means INTEGRITY and ACCOUNTABILITY.
I, personally, prefer products with USDA Organics seal.

Ava Anderson, what else are you hiding?

Before I learned about Poofy Organics, I tried 4 products of Ava Anderson Non Toxic (AANT) and I enjoyed couple of them (Deep Conditioner and Boo Boo Stick), so-so on the Dream Cream, dislike the Bathroom & Hard Surface All purpose Cleaner because it is ineffective.
My search for Non-Toxic Products continues until I stumble upon this page:
http://ecofriendlymamausa.com/2015/04/21/why-ava-anderson-remains-on-my-so-so-list-2/

I cannot believe that Ava Anderson used to contain Geogard Ultra (sodium benzoate & gluconolactone) - synthetic preservatives!
https://gogreenct.wordpress.com/2012/06/05/my-fda-complaint-against-ava-anderson-nontoxic/

Further on, on Eco Friendly Mama USA blog, she writes:
"Past issues that lead to me being wary of their claims: Many felt their diaper cream contained zinc oxide, but the label didn’t list it. Turns out eventually they did come out & say “oops, yes, there is zinc oxide in there, but don’t worry, it’s just a small amount”,  and then they added it to the label. Of course since they don’t make the products themselves they were able to pin it on the manufacturer & take no personal responsibility whatsoever. Why does this matter: What if your child was deathly allergic to zinc oxide, Zinc oxide is not cloth diaper safe, as it repels water, and we as the consumer have the right to know every, single ingredient in our products. So, this is where the trust issue comes into play. As with the CA baby reformulation scandal (Google the term if you’re unfamiliar with that), once something like this happens, my trust in the company & products is lost forever."

YES. MY trust in AANT and products is LOST FOREVER.

CA baby reformulation scandal- http://safemama.com/2012/01/21/california-baby-reformulation-drama/

What else are you hiding, AANT??

Btw, if you are looking for effecting cleaning products, use NORWEX Microfiber cloths- just add water and for my baby & my personal skin care products and cosmetics, I use Poofy Organics